In the early 1960s, Richard Avedon was commissioned by Harper's Bazaar to create Observations, a column that consisted of a series of nine photographic essays. The subject of the first essay was John F. Kennedy and his young family, who sat for formal black-and-white portraits just three weeks prior to Kennedy's presidential inauguration. Six images appeared in the magazine's February 1961 issue.
That same day, Avedon created more informal color portraits of Kennedy and his family at the Kennedy compound in Palm Beach. One of these images ran as the cover of LOOK magazine's February 28 issue, with photographs by Avedon inside. Just before the magazine hit the newsstands and was delivered to over 6.5 million people, a set of photographs, comprised mostly of the LOOK images, was released by the White House and appeared in newspapers across the country.
Used, Out of Print
Hardcover, 128 pages